WHY THIS IS THE RIGHT TIME FOR INTERNET TV
.homemediamagazine.com/ 9 17 12
Netflix’s ill-fated attempt to spin off its disc rental business — the subscription video-on-demand pioneer has seen subs return who are primarily watching TV programming, according to new data from The NPD Group.
The Port Washington, N.Y.-based research firm said 25% of domestic households now use the service while watching fewer movie disc rentals. Indeed, just 27% of Netflix subscribers rent discs compared with 35% a year ago. Fueling the share decline is a 30% decline in the number of disc renters in the U.S., and a 40% decline in the number of discs rented, according to NPD. Redbox now is the market leader in physical rentals.
(48% of Netflix subscribers would try another service if they knew of one)
http://news.yahoo.com/nielsen-shows-people-tv-differently-040355936–finance.html?_esi=1
During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. They more than made up for that by spending more time watching material recorded on DVRs or on the Internet through TVs, computers and mobile devices.
Blacks spend an average of 210 hours per month watching TV, more than whites (nearly 153 hours), Latinos (131 hours) and Asians (100 hours), Nielsen sai
Menu